Creating a Story Board for a Proposed Promotion

Question: Create a story board for a proposed promotion. Answer: Advertisement is an important part in each and every sector. However, CRUK is a non profitable institute bit it also has its competitor in the same field. In order to rise the funding from the donors it is quite necessary to go for advertisement. The advertisement we will go for is digital advertisement. The simple pop-up would be there on various sites. The heading of the advertisement will be CONTRIBUTE AND SAVE LIVES that is self explanatory itself. The popup would be available on mainly Hospital sites and other social sites (Alonso, 2011). People will click on the link as per the human behavior of curiosity. The advertisement is for the promotion of the product. The process that is used is a digital way of advertisement. The places for advertisements are decided as per the nature of the CRUK. It is altogether linked with the health of people. That is why the first target the sites of hospitals as every body visit the sites of the hospital in his need. Sometimes people just want to save their relatives and dear ones at any cost. A person keeping in mind the same thing will whenever see the advertisement will definitely go for the donation. In this way CRUK would be able to engage new donors also. The Advertisement and public relations theory is appropriate in this decision. The theory describes how to build up relations through advertisement. The particular choice is made because today is the time of digitalization (Loda, 2014). A very few people have time to go to charity house and donate. All the people complete their important work online. Moreover, people do surf various sites in leisure. So, this will solve the purpose of CRUK. References Alonso, A. (2011). Promotional efforts of muscadine wines and muscadine-related products: the case of southern United States wineries.International Journal of Consumer Studies, 36(6), pp.702-709. Loda, M. (2014). Suggesting a More Effective Way to Use the Promotional Mix in Services.Services Marketing Qua