Leadership The Kings Speech - Free Essay Example

Sample details Pages: 6 Words: 1810 Downloads: 2 Date added: 2017/06/26 Category Politics Essay Type Analytical essay Did you like this example? Leadership: The Kingà ¢Ã¢â€š ¬Ã¢â€ž ¢s Speech An incredible leadership journey is portrayed in the movie The Kings Speech. The potential leader who is not satisfied and is at some level puzzled about the responsibilities is found in this film. The Kings Speech touches on numerous persisting subjects, yet among the most remarkable are leadership and the behaviors of the individuals who coach and empower the leaders. Don’t waste time! Our writers will create an original "Leadership: The Kings Speech" essay for you Create order The Kings Speech recounts the genuine story of Prince Albert known as Bertie yet referred to history as King George VI. He is a disinclined leader thrust on the throne after the abdication of his family. Challenges faced by Bertie are amplified by a crippling stammer, a speech hindrance viewed generally as rendering him unfit to be a King. This movie is significantly more determined by character than by plot. The film concentrates on the transformation of Bertie from a reluctant, battling war fleet officer to King George VI, a persuasive leader of wartime Britain. Summary King George V in the mid1930s is worried about the quick eventual fate of the British government. First in line for the throne David His eldest child is involved with Wallis Simpson an American divorcee. Being King of England and marriage to a divorcee and in this way leader of the Church of England is contradictory. What is more second child of King George V, the second in line for the throne named as Bert ie or Albert talks with something he had since his childhood a stammer. Despite the fact that a splendid and unstable man, Bertie does not catch the trust of the general public on account of his stammer, which is vital if Britain does not start a war with the regime of Hitler. According to the statement of the King George V with regard to live in an age of communication by knowing how to fight with horse riding and looking great in a grand uniform and a ruler can no more get solely by in life. Elizabeth adoring wife of Bertie needs to help Bertie pick up trust exclusively in his expanding need to talk at open functions, paying little mind to in the event that he gets to be a king above all else or not. Elizabeth finds Lionel Logue an unusual Australian language instructor to support in facilitating stammer of Bertie with nobody else. Relationship of Bertie and Lionel is regularly an opposing because Lionel considers the requirement for the two to be equivalents amid their lang uage therapy sessions as Lionel actually calls him Bertie rather than using the words your highness that is inappropriate, as he is not accustomed to listen such words from an average person. In no time Lionel does turn into companion and confidant of Bertie and particularly from the side of Lionel as he attempts to focus the psychological problems behind the hindrance of speech. Lionel has an issue which he doesnt cover up additionally does not completely uncover, may undermine their relationship which may particularly be dangerous. Leadership theories in the movie Following leadership theories are depicted in the movie: Leadership Behaviors Posner and Kouzes In the movie Leadership behaviors of Posner and Kouzes are talked about. Their five concepts such as challenge the process, inspire a shared vision, model the way, encourage the heart and enable others to act are also portrayed in the movie. Leadership Styles of Goleman Goleman leadership styles such as the f ollowing are also discussed: The Coercive Style The Authoritative Style The Affiliated Style The Democratic Style The Pace-Setting Style The Coaching Style Monarchs as Leaders The foremost preference of inherited monarchy is the prompt progression of leadership and authority. Generally, this implies that the heir or the beneficiary to the throne is known well ahead of time of turning into a ruler to guarantee a smooth progression. It is still not extraordinary for individuals to be pushed into leadership roles focused around their subject or specialized ability instead of their initiative and leadership prospective. It is not shocking, along these lines, that Bertie felt badly and ill-prepared. These are the circumstances in which Bertie finds himself the king of the future as George VI and Colin Firth played this role. He is a man confronted with many challenges amongst the most difficult authority works of all getting to be a king. à ¢Ã¢â€š ¬Ã…“Bertieà ¢Ã¢â€š ¬Ã‚  the Protagonist It is not phenomenal for individuals to be pushed into roles of leadership focused around their specialized skill or subject instead of th eir potential of leadership. It is not astonishing; consequently, that Bertie was not fully prepared. The circumstances in which the future King George VI Bertie ends up. He is a man confronted with a standout amongst the most difficult job of leadership to be a king. Bertie Positive Behavioural Traits in Leadership Humility The great leaders understand that there is continually something they do not have the idea and that they cannot do everything all alone. Bertie as a leader in the end understands that he cannot prevail alone over his stammering and has the capacity demonstrated the modesty to backpedal to Logue and request help and support. This demonstrates modesty and a feeling of collaboration. Bertie Challenges in Leadership To lead England, Bertie had the intelligence, integrity, humility and the desire. At the same time like most extraordinary leaders, in any case he had observable faults and ranges for development to ace before he could be the King. Instead of considering his flaws as desperate obstacle to initiative, he valiantly let it be known, tended to it and enhanced it. It is my notion that extraordinary leaders search out help to overcome or deal with their weaknesses; they dont disregard it or let it govern their progression of leadership. Bertie had numerous imperfections yet the most maintained imperfection was communication or correspondence .This was the defect the meddled the most with his capability to be a king and a ruler viably. Communication deficiency of Bertie showed itself as a stammer. This would meddle with his capability to give orders or speeches. The Power of Communication in Leadership Communication is the transmission of significance starting with one individual then onto the next or to numerous individuals, whether verbally or non-verbally. (Barret 2006) .This is greatly vital for a lord when setting up his kingdom and nation for war. Great relational abilities empower, cultivate, and make the compr ehension and trust important to urge others to take after a pioneer. Without compelling correspondence, an administrator is not a powerful leader.( Barret 2006 ) Being ready to convey successfully is the thing that permits an administrator to move into a position of leadership (Barret 2006) thus defining the fundamental clash in the Kings Speech. Bertie is mindful of this issue and communicates his disappointment in his powerlessness to communicate successfully. à ¢Ã¢â€š ¬Ã…“If Im King, wheres my power? Can I form a government? Can I levy a tax, declare a war? No! And yet I am the seat of all authority. Why? Because the nation believes that when I speak, I speak for them. But I cant speak.à ¢Ã¢â€š ¬Ã‚  The Image of a Leader Bertie was always compelled by his family to act like eminence. He was a stammering, tongue-tied separated man humiliated by his own particular flaws. He didnt communicate confidence and did not have the picture of a leader. Bertie earned his vicin ity when he evacuate these impediments and permitted his gifts to surface over his uncertainties. Lionel Logue The second protagonist Building Trust Lionel assembles early certainty with a snappy win when confronted with a skeptical and hesitant patient. While Bertie at first rejects his own particular endeavors to peruse Shakespeare while listening to music as hopeless he understands soon his perusing has, indeed, been immaculate. This early achievement sways him to come back to Logue for further sessions. Embrace creativity Bertie neglects to perceive how Lionel innovativeness is a part of his plan to heading him to his own particular authority. Bertie releases Logues unexpected practices and demanding being taught all alone terms. He understands over time that those creative thoughts have benefits, and progressively opens his psyche to grasp them. These activities are what in the long run make Bertie to feel certain and begin to handle his mental part of defects. Bertie and Emotional Intelligence By the end of the film Bertie had the capacity make noteworthy development and advancement in the region of his enthusiastic brainpower. He found himself able to comprehend, and communicate, be mindful of, comprehend, and identify with his nation, bargain with solid feelings and control his driving forces, and outrage, adjust to change and to take care of issues of an individual or a social nature (Bar-on Parker 2000). This brought about expanded certainty when addressing the crowd for the first time as king. Bertie as an Inspirational Leader: Bertie, as a role model, fights to communicate and impart without stammering. Whatever the case is, he must have a faith that he can discover his genuine voice; the voice of genuine power, the voice that motivates and engages others; the voice that will lead and rouses his nation with his words and with his individual efforts. War is prominent and Inspirational leaders are individuals that actually motivate those around them to attain extraordinary things, for example, get ready for war. Lionel as a Transformational Leader: Transformational leader suggests changing the people empower pioneers and adherents to get high achievement and motivation toward oneself. Mr. Logue had an exceptionally purposeful feeling of reason and vision and stayed devoted to it I meet with clients here, nowhere else; I will call you Bertie; call me Lionel; we will meet every day. This served to level out the playing field and to demonstrate that everybody is equivalent and in this relationship there is no place for status and power. Lionel as a Servant Leader: Logue as an effective speech instructor knew a few of the normal reasons for speech hindrances were pressure and stress. Subsequently, he required to incapacitate and frequently quiet his customers. At individual danger, ahead of schedule in their relationship, Logue demanded alluding to Duke Albert as Bertie. One of the refinement s of Logue that got the consideration of reputation, originated from his work with war veterans. He took his language and voice instruction strategies to help war veterans being known for his clear articulation and stage presence. Bertie was known to have a poor temper and continuous upheavals. Be that as it may this did not stop Lionel. References Avolio BJ. 1999. Full Leadership Development: Building the Vital Forces in Organizations. Thousand Oaks, CA: Sage. 234 pp. Barrett, D.J. (2006). Leadership Communication: A communication Approach for Senior-Level Managers. Handbook of Business Strategy Emerald Group Publishing, Pages 385-390 Bar-On, R. Parker, J.D.A. (Eds.) (2000). Handbook of Emotional Intelligence. San Francisco: Jossey-Bass. Fairholm, G. W.(2008) Understanding Leadership Perspectives : Theoretical and Practical Approaches. : Springer, . p 35

Against Gun Control Of The United States - 1145 Words

Logan Wilson Mrs. Hightower English II November 1, 2015 Against Gun Control Crime and guns, the two always seem to be acting together, however, these two elements are absolutely nothing alike. Do guns commit the horrific crimes? Do the laws placed on gun control keep the citizens of the United States safe? These are the questions many citizens and lawmakers are asking themselves when they try to launch laws on gun control. Although many people are for gun control, they do not realize that gun control violate the United States Second Amendment. The Amendment is only 27 words: â€Å"A well-regulated militia, being necessary to the security of a Free State, the right of the people to keep and bear arms, shall not be infringed.† Citizens all around America are making the decision that they are for gun control. Their hope is that it will help with the recent shootings, robberies, and murders. However, some people believe that if they take away people’s rights for guns the criminals out there may be able to get their hands on guns anyway. Therefore, guns should be used for law enforcement agencies, to prevent the criminals from becoming more powerful than our own police officers. There have already been a lot of rallies summoned around America to â€Å"rally peacefully in state capitols against President Barack Obama’s sweeping federal gun-control proposals.† (Cohen 1). Should the citizens of America allow the government to enforce these laws on gun control? The answer is no they shouldShow MoreRelatedThe Cons Against Gun Control in the United States810 Words   |  4 PagesGun control is a topic that stirs a strong opinion from the general public. Gun control is the effort to regulate or control usage and sales of guns. The right to bear arms is granted to all Americans by the Second Amendment and many consider it essential to maintain order in the United States of America. Even though this was the Second Amendment right granted to citizens in the Bill of Rights, many Americans opt not to own a gun, and others w ould like for this right to be abolished altogether. BothRead MoreThe Arguments Against Gun Control Essay1207 Words   |  5 Pagesthe arguments against and for gun control? Gun control is a controversial topic in the United States. Therefore, the arguments against gun control are whether or not there is gun control law, and people still can find firearms from some illegal place. Second, the 2nd Amendment’s allows people have the rights to own guns for self-defense. Third, my friend gives me detailed explanation about why he likes to own a gun. On the other hand, I also research some arguments for gun control. People who voteRead MoreGun Control Versus Gun Rights1645 Words   |  7 Pages2017 Gun Control versus Gun Rights Gun control is a controversial topic that is widely discussed in the United States. 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Gun controlRead MoreEssay about The Debate Over Gun Control1274 Words   |  6 PagesIn the United States of America, we as people have certain guaranteed rights, and one of those is the Second Amendment. The Second Amendment states, â€Å"A well-regulated Militia being necessary to the security of a free State, the right of the people to keep and bear Arms shall not be infringed.† This amendment has been a crucial issue throughout the history of this country and still continues to be of vital importance today. Today there are several conflicts with this amendment the 1st being a law-abidingRead MoreGun Control Of The United States985 Words   |  4 PagesDecember 9 2015 Gun Control Did know that there are approximately 4.5 million firearms sold in the United States each year, and and estimated 2 million second hand firearms are sold each year? 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The NRA will always claim that it is people and not guns who kill, but the amountRead MoreGuns and Elections: The Politics of Gun Control Essay1214 Words   |  5 PagesIn the book Guns, Gun Control, and Elections: The Politics and Policy of Firearms, Wilson discusses the complex issue of gun control and the many debates and controversies regarding the issue. Many people throughout the United States feel it is the right as a citizen in the United States to own a weapon, and the government should have no say in the matter. These people believe this because of the part of the Second Amendment that states, â€Å"The right of the people to keep and bear Arms shall not beRead MoreControversial Gun Control Laws882 Words   |  4 PagesGun control is one of the oldest laws dating back to the early 1800’s. It was approved in the southern part of the United States. During this period, the Georgia administration banned handguns, but the Supreme Court cancelled the law after some time due to the second amendment. The second amendment of the United States which says â€Å"A well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed.† has secured certain gunRead MoreOutline Of An Outline On The Gun Ownership Of The United States Essay1241 Words   |  5 PagesComposition 101 2 December 2016 To Conceal or Repeal: Gun Control in The United States The United States, where guns are as American as apple pie (Cramer). In America, gun ownership is a tradition older than the country itself and is protected by the Second Amendment. Many believe that more gun control laws would infringe upon the right to bear arms. In the United States, there are around 89 guns for every 100 people, and about 270,000,000 guns in the whole nation, which is the highest total number

An Interesting Topic Of Taxation - 972 Words

The Observer illustrated an interesting topic of taxation. New York Senator Charles Schumer has introduced a call for a new type of taxation. He proposed â€Å"a tax on customer service calls being outsourced to another county† (The Observer, 2015). While the tax sounds a bit odd at first, there is actually for rhyme to the senator’s reasoning. The senator’s goal is to ultimately keep more jobs on United States soil. Many jobs in the United States have been lost to cheaper labor overseas. This proposal aims to bringing someone of those jobs back to America by implementing a high taxation on customer service phone calls that are being answered outside of the United States. Schumer’s policy states, â€Å"the tax per outsourced call would be 25 cents for the company. In addition to informing the caller of this, companies would be required to release reports quarterly on total calls and the percent outsourced† (The Observer, 2015). This would be a hefty tax if implemented and would frustrate many companies. However, the senator’s goal is job creation. The purpose of this homework is to analyze this proposed taxation, propose two reasons for and two reasons again Senator Schumer’s policy, and to then expand on my opinion of this policy. Supporting Reasoning 1. The first reason to support this proposal is because it is aimed at one thing; job creation. After The Great Recession, people have been doing everything possible in order to create more jobs for the unemployed workers ofShow MoreRelatedThe Tax Reform Act Of 19861607 Words   |  7 PagesThe main topic of this research paper is taxation. Seeing that this topic is pretty open, I’ve chosen to write about the proposed idea of Fair Tax. Along with a little bit of insight on Fair Tax and a couple highlights of history, I’ll try and explain some pros and cons as well as give my opinion on the topic. 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For me to better understand this topic, I have researched about the terminologies, the process and the ideas that go along with this subject matter.Read MoreCutting A Tax On Junk Food961 Words   |  4 PagesRaising food taxes is the topic of the editorial article â€Å"Slapping a tax on junk food is still a bad idea† by the Globe and Mail. The writer states that raising taxes is not the answer to decrease high obesity rates and instead suggests that moderation and lifestyle are key to enjoying food. The editorial also acknowledges the increasing amount of attention we give to this problem now that it has grown larger and more complex. Also, an increase of taxes ultimately allow the consumers to haveRead MoreThe Increasing Popularity Of Fast Food1602 Words   |  7 Pageslifestyle is another reason as to why diets are more important to the population than exercise and the reason taxation of fast food is necessary. 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Editorial board member Andrea Beatty and her co-author Daniel Taha (Keypoint Law) take us through ASIC’s recently-released guidance on ICOs, and consider how it compares with the guidance provided by otherRead MoreBusiness Entities : A Business Entity1530 Words   |  7 Pagestwo owners (with potentially some of the owners assuming liability only to the extent of their investment) are topics that are often introduced to students through other businesses courses, however the other types of entities are often covered briefly, if at all, through other prior coursework. As a result, many (such as myself) may find the undiscussed entities to be particularly interesting to learn about. Through the Advance Income Tax Research course, it can be discovered that C corporations areRead MoreThe Constitution And The Articles Of Confederation953 Words   |  4 Pagespiece of history which because of them, the constitution and the articles of confederation are what make makes America what it is today, unified. The major learning theme of this video is to understanding what and how these states came together, taxation, laws, and the people behind it. George Washington, Thomas Jefferson, and James Madison to name a few are the unique founding fathers who helped make America the way it is for years to come. Because of the constitution, constitutional conflicts haveRead MoreThe Relevance Of Hamiltonian Economics Today1368 Words   |  6 Pagesthe Framers corrected the mistakes of the past (Document 2). At the start of the union, the states made their own money and the federal government had no control over currency or taxation. This is keenly noted by the Tax History Museum in stating â€Å"State officials tended to print money rather than resort to increased taxation in order to raise war revenue. As a consequence, most state currencies depreciated quickly and severely. † With the constitution the Federal government was given the explicit right

Social Media And Its Impact On Society - 1844 Words

Academic knowledge is simply what we accept as knowledge given to us by educators and scholars from academic institutions. The academic knowledge that people possess and want to know about social media, knowing how to use it and be responsible when accessing social media, impacts and affects us all in some way on both a local and global community level. Erik Qualman (2010) notes that, â€Å"Social media touches every facet of our personal and business lives. Social media is living and breathing and it touches every part of an organization from Customer Service to frontline sales, even Human Resources and Information Technology† (p. 1). Social media infects and binds us all in some way and we use to stay close with someone with love from anywhere local to global. We use social media in many ways for academic, personal, or professional purposes. Many academic institutions use it so that their students can easily stay connected outside the classroom being either in a local or glo bal community. Doctors Gwenn Schurgin O’Keeffe and Kathleen Clarke-Pearson (2011) note that, â€Å"Middle and high school students are using social media to connect with one another on homework and group projects. For example, Facebook and similar social media programs allow students to gather outside of class to collaborate and exchange ideas† (p. 801). It is fantastic that schools and their students are utilizing social media to stay connected with their teachers and fellow classmates, but at the same time weShow MoreRelatedImpact Of Social Media On Society Essay917 Words   |  4 PagesHave you thought about the impact that social media has on society? Today I would like to address the impact of social media on society for those of you that are social media users and this includes the advantages or disadvantages that as associated with it. 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Garreau did bring up valid points, however, from personal safety to the aspect of differentRead MoreThe Impact Of Social Media On Society987 Words   |  4 Pages The Negative Impact of Social Media on Society Marylin Vos Savant once said, â€Å"Email, instant messaging, and cell phones give us fabulous ability, but because we live and work in our own little worlds, that communication is totally disorganized†. The society we live in today requires modern technology. Texting, tweeting, and other forms of abbreviated communications are now changing how we speak. Of course technology and social media to be precise, is not necessarily evil; they have boosted the world’sRead MoreThe Impact Of Social Media On Society1652 Words   |  7 PagesIn 1968, popular artist Andy Warhol had brought to attention his opinion on the over-populated celebrity society of the time with his quote â€Å"In the future, everyone will be famous for fifteen minutes†. Times change, and the future approached, but Andy may have underestimated just how true that is. Nowadays, the quote has been translated to fit the modern times, â€Å"everyone will be famous for 15mb†. The quote being changed to that says a lot about the times that we are going through right now, whichRead MoreSocial Media And Its Impact On Society1224 Words   |  5 Pages Social media is a variety of platforms provided to the public as a medium for expression and communication. Seemingly, social media could be viewed as a positive contribution to society, but one must consider the underlying effects of society. Many of us don’t take into account the role that social media plays in the way we perceive things, think, and live our lives. 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The actions of each characterRead MoreSocial Media And Its Impact On Society Essay1622 Words   |  7 Pages What it Means to be Black In 2016, society is at a place where people are able to discover tons of information at the touch of a finger; this indeed can impact on how we view common things in society, such as identity. This statement holds true for â€Å"blacks† or African Americans as well. The stigma that comes with being black has been around for centuries; however, many blacks are using social media to combat negativity. In an era predicated on the use of the internet, black people have proven to

Thinking Like a Nurse Free Essays

As in every profession, in nursing too, there are a number of details that every each of nurses should have and be aware of, because of the high expectancy by patients and colleagues in both within and outside of professional domains. Professionalism refers to the key points that everyone should follow and behaves the best in order to protect its dignity and respective in a competent manner. Then it becomes even more important when it comes to public health care matter. We will write a custom essay sample on Thinking Like a Nurse or any similar topic only for you Order Now There are many reasons for that; first of all, Nursing. In this profession, it is expected from nurses to maintain the public trust and confidence. Nurses have the full trust from patient and their family. Every patient should be treated the same way as if they are in the need of best care and it is expected from nurses to maintain the practise area in a safe and in an environment that a nurse can practise safely at all times. Secondly, a nurse should create and protect a relationship between themselves and the patient. Nurses should give extra attention to protect them from any kind of harm if they are more vulnerable than the others or if they are with handicaps. Another point to be aware of is â€Å"Nurses recognise their professional position and do not accept gifts or benefits that could be viewed as a means of securing the nurses’ influence or favour. † (Australian Nursing and Midwifery Council: 2008) Nurses should keep the relationship professional and should not keep it if it gets out of ethics and standards. Furthermore, if there is an unethical or unlawful conduct noticed within the clinic or outside of the clinic, a nurse should not overlook it or should not leave it unnoticed. The action should be reported to an authorized person or corporation to put the behaviour in a fair process. Also, nurses are responsible of treatment for people in need and to motivate the patients processing in recovery. Nurses help to prevent the illness or injuries by educating patients and help to raise the quality of health in the country. They treat the patient, help them to benefit in the best way from service provided and approach them and their families with a good sense. To sum up, the best way for any public health service to work constantly, sufficient, reachable and at the best quality is, doctors, nurses, and the other health workers should work together as a team. Nurses are indispensable and the most important ring of the chain. How to cite Thinking Like a Nurse, Papers

Corporate Governance of Woodside Petroleum

Question: Discuss about the Corporate Governance of Woodside Petroleum. Answer: Introduction This report is basically discussed about the company Woodside petroleum and the governance policies and practices adopted by the company. Woodside petroleum is Australian gas and Oil Company. It is a well-known company in the market for its capabilities as an explorer, a producer, a developer and a supplier. Services of the company are based on environmental performance and strong safety. The mission of the company is to provide higher returns to its shareholders and vision of the company is to become the leader in the market of oil and gas (Woodside, 2016). Woodside petroleum has a great history and it has get lots of achievements during its operations. Company believes in doing right things and delivering the best services to its customers. Company is famous in whole because it provides the unique services with core values. Apart from this, the company always tries to protect environment and society and keeps them safe. Company has a unique strategy for the business so that it can maintain its strong position in the market by delivering best services to the customers. It also has the strategy for the employees so that employees get higher satisfaction level (The Australian, 2016). Health and safety: Woodside petroleum believes that health and safety should be the priority for employees. It has a policy of no one gets hurt, no incidents for the employees. Company gives full protection and support to the employees so that they live better life with their work. The objective of the company is to provide health and safety performance. There is a behavioral framework of the company our safety culture which help the employees because they play a vital role in companys safety culture. Company has a strong focus on the process of managing risks (Woodside, 2014). Working Process of Woodside petroleum The company Woodside petroleum has maintained a strong financial position in the market. It has continuously maintained a strong balance sheet and operating cash flow. There are three main operations of the company: Exploring, developing and producing. In exploring, the company focus on the building a material for the future growth opportunities of the business (Letts, 2016). Company takes bids and finds out commercial oil and gases in different areas. In developing, company expands its LNG portfolios through developing and identified growth opportunities. The third operation of the company is producing, by which company produces LNG assets. Australia is the most experienced LNG operator because of the Woodside petroleum. The company operates its business through value chain. There are four value chains adopted by the company: Acquire and Explore: To manage the risk and increase the returns for shareholders, company explores globally. The company does global exploration and corporate acquisition. Once company has proved the presence of hydrocarbon in the assets, it has sent the asset for development process. Develop: Company works closely with its customers, shareholders, partners, suppliers and government to get the opportunities for the development process. After the confirmation and the approval of resources, the company moves to delivery of project and construction. Operate: The Company has the experience of around 30 years in operating of oils and gas facilities with the performance of environmental safety. When the development of resource is completed, it moves to operation part. Market: Company believes in the safe and reliable delivery of services to its customers. It is the leading supplier of oil and gas in Asia specific region and the Australian domestic gas market. It has strong capability in contracting, marketing and trading (Smith, 2015). Woodside petroleum is also investing in new technologies by discovery, development and innovation. The company is focusing on four technological areas i.e. subsurface technology, disruptive technology, upstream technology and downstream technology. It is continuously trying to develop new technologies that would help to increase the production of the company. Apart from the work, Woodside petroleum also established social relationship with its customers. Company gives responses on the issues which are raised by the customers and try to meet with the expectations of the customers and shareholders. Company invests in the programs which are beneficial for the health, economic and social development and welfare for the local community. It has also made a management team named security and emergency management for the safety of people and assets (Woodside, 2015). Corporate unethical issue in Woodside Petroleum An unethical practice refers to harm of the people, animals and environment due to business of company. It may be different issues such as child labor, unfair wages, forced labor, dumping toxic waste into environment etc. There are also some unethical issues in Woodside Petroleum which was criticized by the public. First issue was that Woodside Petroleum failed in climate advocacy fund and shareholder raised the issue to disclose its carbon price assumption. But company was failed to do so (The climate institute, 2011). In an annual general meeting of the company, Woodside Petroleum had failed in carbon disclosure issue. The company always claimed to have strong environmental identification but it had failed in the carbon disclosure issue and people of Australian super fund considered that there are risks in Woodside black box (Just invest, 2011). Second issue was raised by public when company reduced the cost to maintain its profit. To earn the same profit, company had cut more than 300 jobs and it had also done the same thing in previous year (Janda, 2015). It impact on lots of employees who were working for the company. The decision of job cut was an effort to adjust the fluctuation in the oil price, but it affected the livelihood of many employees. Third, Company had faced a strike of shareholders on the issue of incentive and bonus payment structure. Along with this, they wanted the answer regarding the growth strategy of the company. Some investors were concerned about the long term growth opportunity in the company (Smith, 2016). These some problems were criticized by the public and it has impacted on the image of the company. Review of Governance of Woodside petroleum Woodside petroleum is devoted to proper corporate governance and has developed a culture that values ethical behavior, integrity and respect in the work. Company believes that adopting and operating with high level standards of corporate governance is necessary for long-term performance and value creation of the company (ACCA, N.D.). Company has a proper structure for the operations. It has a core framework of corporate governance including mission, vision, strategic direction and core values of honesty, admiration, working together, regulation and quality of work within the company. The governance framework is for each person who is the employee of the company. The model of corporate governance of Woodside petroleum is discussed below: Figure 1: Corporate governance of Woodside (Source: Woodside, 2015) Board composition: The figure provides a clear description of governance of the company. The business and related issues of the company are to be managed by the direction of the Board. The Board has permitted an official Board Charter which includes the role, powers, duties and functions of the board. Along with this, the Board in the Board Charter also has the responsibility of the management of companys business activities which is managed by the Chief Executive Officer (CEO). He is responsible to the Board. The Board Charter and the designation of Board authority to the CEO are to be observed on a regular basis. The composition of board should be according to some principles i.e.: The chairman should be independent and should not be the member of the company, The role of the chairman and CEO should not filled by the same person, The CEO should be full time employee of the company, The board should be the composition by the independent or non executive persons, and The board should have members of experienced, qualified as per the requirement of the company. The board of directors should have necessary skills and experience to govern the company (Woodside, 2015). Role and Responsibilities of Board: The main role of the Board is to set the companys strategic direction, to select and assign a CEO and to manage the companys management and business activities on daily basis. The Chairman of the company is accountable for the effective performance of the Board and for the protection of relations between directors and management which are important, agreeable and good for the company. The responsibilities of chairman are properly described in the Board of charter. The Board and its committee members try to give assurance to the shareholders that the Board selects the right skills, knowledge, experience and diversity which is necessary to govern the company. There are some powers and responsibilities of the Board for taking decisions: They have power to appoint the CEO, remove the CEO or any other executive directors and company secretary and determines their duties and services, They have power to approve the succession plans for senior management and give permission on the any changes of organizational structure, They have duty to approve the annuals and half years reports, future financial performance plans, financial projections, change in any policy or plan and disclosure of them in the market, and They have authority to appoint the directors who will come before shareholders (Woodside, 2015). Standard and guidelines principles relevant for the issues There are some standards and guidelines principles which are necessary for the operations of any business. The aim or purpose of the guideline principles is to improve the operating environment and ability to adapt the change within the company. These guidelines principles help the companies to work ethically in the market. The standards and guidelines principles for the company are described below: Organizations should adopt at the political level broad programs of regulatory reforms so that it can set the clear purpose, objectives and framework for the operations of the organizations. Organizations should review the guidelines and regulations systematically so that goals and objectives can be achieved successfully an effectively in changing social and complex environment. Organizations should ensure that the regulations and its implementations of those regulations in the working process are transparent. Organizations should review and implement the competitive policy effectively where it is necessary to implement. Organizations should design the economic regulations in all sectors to face the competition. Organizations should use those regulations which seem the best in the operations of the business. Organizations should remove unnecessary regulations as barriers. Organizations should also eliminate such regulatory barriers which stop the organization in trading and investment. Organizations should adopt such regulations which strengthen efficiency and the competitiveness of the organization. Organizations should identify more appropriate and profitable regulations which help organization in achieving and fulfilling the target, goals and objectives in an effective and proper way. These are some regulatory framework under the governance of a company which helps the company to behave ethically with the employees and the society (OECD, N.D.) Critical review on Woodsides Governance The Woodside Petroleum has an effective team of governance. Company has made a code of conduct which has sets of practices, standards and principles related to personal and corporate behavior. It refers to how company adopts practices and regulations in daily business. Company made zero-tolerance policy against un-ethical behavior. There are disciplinary policies which will be taken against any unethical behavior. If someone is engaged in unlawful and inappropriate behavior in work related place and in work hours, disciplinary actions will be taken. The issues which are criticized by public will be addressed by the immediate supervisor or the senior member available on the business unit, human resource manager or another higher authority in the HR team, antifraud or corruption advisor, a member of legal team, the CEO or a head of internal audit (Woodside, 2016). Operations in governance: Company has made rules and policies related to health and safety of the employees and rules regarding the issues raised by operations which impact on the environment. The regulations and policies made by the company are: Company focused on health and safety policies so that every employee may be safe and secure in the organization. The aim of these policies is to provide safe environment for the employees of the company. For this, company made operating standards, Health, safety, environment and quality policy, supporting processes and control etc. Company also focused on the protection of environment in which it operates. Company believes that the success of long term business depends upon the healthy environment. Company set operating standards, supporting process in the Health, safety, environment and quality policy. Along with this, company tried to make the best place for the work. Company set the regulations and policies to deliver higher returns to shareholders. The policy of the company includes managing and hiring the employees on the basis of their experience, competence and performance regarding age, gender, beliefs, physical ability and cultural background. Company has promoted diversity through interactions and treated every person according to the values of Woodsides. There are some duties of directors of the company. The general duties of director are to act for the welfare of the company and efficient and effective use of his duties and powers for the best of company. There are certain duties of managers and supervisors under each business unit and they have to follow them on their work place. There are policies and regulations for the managers such as Information management operating standards and security operating standard. Along with this, there are policies related to research and development of products and their innovations made by the company. The name of this policy is Technology development and registered intellectual property operating standards. There is one more important policy regarding the shareholders. This is the duty of the company to release the information to its shareholders. The full report of the activities of Woodsides should be released to the shareholders. In order to fulfill these obligations, company has made a policy named Continuous disclosure and market communication policy. To conduct the business effectively, Woodside has to deal with government and companys decisions are directly affected by the decisions of government. To deal with the government related issues, company has also made a policy named Company bribery and corruption policy (Woodside, N.D.). Customer satisfaction is the important part of the companys operating environment. By these policies and regulations, company is able to operate its business in effective and proper way. These regulations also help the company to overcome from the critics made by public. Conclusion By the above discussion, it has been analyzed that Woodside petroleum is famous and established Oil and Gas Company in the Australia. It has strong team of governance to handle the issues raised by the public. Company has a unique strategy for the business so that it can maintain its strong position in the market by delivering best services to the customers. Woodside petroleum makes social relationship also with its customers. Company gives responses on the issues which are raised by the customers and try to meet with the expectations of the customers and shareholders. To overcome from the critics, company has made different policies and regulations in different areas of business. From the report, it can be seen that Company has made a code of conduct which has sets of practices, standards and principles. It is expected that by practicing these relations and policy, company will operate its business for long time. Recommendations: Here are some recommendations for the Woodside petroleum which can be adopted by the governance team: Company should assure its shareholder regarding the future growth by showing the report of business activities of the company, Company should find out new ways so that it can reduce the impact of decreasing oil prices because it is the problem which can be faced by the company again and again. So, there should be a proper solution for this issue. Company should focus on the livelihood of the employees because when company cuts the jobs, it impact on their lives, and From the explorations, company releases carbon which affects the environment. Company should be more focused on the carbon related issue and policy should be strict regarding the environmental protections. References ACCA, (N.D.), Disclosures on corporate governance, , accessed on 13th September 2016 from https://core.ac.uk/download/pdf/13120504.pdf Janda, M., (2015), Woodside Petroleum set to cut around 300 jobs as profit rises 38pc, accessed on 13th September 2016 from, https://www.abc.net.au/news/2015-02-18/woodside-petroleum-posts-38pc-profit-rise/6138366 Just Invest, (2011), Woodside chairman dismisses carbon Price disclosure resolution, accessed on 13th September 2016 from https://www.justinvest.net.au/2011/05/woodside-chairman-dismisses-carbon-price-disclosure-resolution/ Letts, s., (2016), Woodside half-year profit drops 50pc as oil crash bites, accessed on 13th September 2016 from https://www.abc.net.au/news/2016-08-19/woodside-half-year-profit-drops-50-pc-as-oil-crash-bites/7765632 OECD, (N.D.), OECD GUIDING PRINCIPLES FOR REGULATORY QUALITY AND PERFORMANCE, accessed on 13th September 2016 from https://www.oecd.org/fr/reformereg/34976533.pdf Smith, A.G., (2015), Design work on Woodside's Browse floating LNG project to start, accessed on 13th September 2016 from https://www.smh.com.au/business/design-work-to-start-on-woodsides-browse-floating-lng-project-20150630-gi23v4.html Smith, A.G., (2016), Woodside Petroleum investors seek answers on growth, MA, accessed on 13th September 2016 from https://www.smh.com.au/business/woodside-petroleum-investors-seek-answers-on-growth-ma-20160513-gout6r.html The Australian, (2016), WPL details, accessed on 13th September 2016 from https://markets.theaustralian.com.au/shares/WPL/woodside-petroleum-limited The climate change institute, (2011), Woodside petroleum dodges climate change resolution, accessed on 13th September 2016 from https://www.climateinstitute.org.au/articles/media-releases/woodside-petroleum-dodges-climate-change-resolution.html Woodside, (2014), realizing our Global Vision, accessed on 13th September 2016 from https://www.woodside.com.au/Investors-Media/announcements/Documents/18.02.2015%202014%20Annual%20Report.pdf Woodside, (2015), Corporate governance statement, accessed on 13th September 2016 from https://www.woodside.com.au/Investors-Media/announcements/Documents/17.02.2016%202015%20Corporate%20Governance%20Statement.pdf Woodside, (2015), sustainable development report 2015, accessed on 13th September 2016 from https://www.woodside.com.au/Investors-Media/announcements/Documents/18.03.2016%202015%20Sustainable%20Development%20Report.pdf Woodside, (2015), The Woodside Innovation Technology Hub, accessed on 13th September 2016 from https://www.woodside.com.au/Working-Sustainably/Documents/WITH_Brochure.pdf Woodside, (2016), experience the energy, accessed on 13th September 2016 from https://www.woodside.com.au/Pages/home.aspx Woodside, (2016), Reconciliation Action Plan, accessed on 13th September 2016 from https://www.woodside.com.au/Working-Sustainably/Documents/2016_RAP.PDF Woodside, (N.D.), Woodside policy, accessed on 13th September 2016 from https://www.woodside.com.au/supplying_to_woodside/Documents/Code%20of%20Conduct%20(December%202015).pdf.

Creating a Story Board for a Proposed Promotion

Question: Create a story board for a proposed promotion. Answer: Advertisement is an important part in each and every sector. However, CRUK is a non profitable institute bit it also has its competitor in the same field. In order to rise the funding from the donors it is quite necessary to go for advertisement. The advertisement we will go for is digital advertisement. The simple pop-up would be there on various sites. The heading of the advertisement will be CONTRIBUTE AND SAVE LIVES that is self explanatory itself. The popup would be available on mainly Hospital sites and other social sites (Alonso, 2011). People will click on the link as per the human behavior of curiosity. The advertisement is for the promotion of the product. The process that is used is a digital way of advertisement. The places for advertisements are decided as per the nature of the CRUK. It is altogether linked with the health of people. That is why the first target the sites of hospitals as every body visit the sites of the hospital in his need. Sometimes people just want to save their relatives and dear ones at any cost. A person keeping in mind the same thing will whenever see the advertisement will definitely go for the donation. In this way CRUK would be able to engage new donors also. The Advertisement and public relations theory is appropriate in this decision. The theory describes how to build up relations through advertisement. The particular choice is made because today is the time of digitalization (Loda, 2014). A very few people have time to go to charity house and donate. All the people complete their important work online. Moreover, people do surf various sites in leisure. So, this will solve the purpose of CRUK. References Alonso, A. (2011). Promotional efforts of muscadine wines and muscadine-related products: the case of southern United States wineries.International Journal of Consumer Studies, 36(6), pp.702-709. Loda, M. (2014). Suggesting a More Effective Way to Use the Promotional Mix in Services.Services Marketing Qua